The terms we work under.

These terms are the agreement between you and us when you use Coaching Cloud. They’re written to be readable — we’ve kept the legalese down to what’s necessary. If anything here isn’t clear, email privacy@coachingcloud.com and we’ll answer.

Coaching Cloud is operated by Wisdom11 Ltd(in the process of being renamed LAB233 Ltd), a company registered in England & Wales under number 7363602, with its registered office at 43 Berkeley Square, London W1J 5AP. UK VAT number GB997026774. In these terms, “we”, “us” and “our” refer to Wisdom11 Ltd.

Coaching Cloud is an AI thinking partner for professional coaches. You paste in session notes or transcripts, it extracts a structured summary, carries the client’s context forward, and writes a prep brief before the next session.

It is a tool for your practice. It is not a coach to your clients, and its outputs are not clinical, medical, legal or regulatory advice. Every output is offered as options and lenses for you to consider — never as a prescription.

You need an account to use Coaching Cloud. You must be 18 or over and entitled to enter into this contract. Sign-in is by magic link sent to your email — keep access to that inbox secure.

Your account is personal to you; don’t share credentials with anyone else. If you’re using Coaching Cloud in a coaching business with colleagues who need their own records, each coach needs their own account.

Coaching Cloud is offered on subscription. The current pricing is published on the home page — at the time of writing, $19 per month or $190 per year, plus tax where applicable. We may change future pricing; if we do, we’ll email you in advance and give you the chance to cancel before the new price applies to your account.

New accounts start with a 14-day free trial. A payment method is required to begin the trial. If you don’t cancel before the trial ends, the subscription begins automatically on the plan you selected.

You can cancel at any time from Settings → Billing. Cancellation takes effect at the end of the current billing period — we don’t pro-rate refunds for partial periods. Where UK or EU consumer law gives you a right to cancel for a refund within a set period (normally 14 days), by starting your subscription and using the service you agree we can begin supplying it immediately; to the extent you use it during any such cancellation period, the right to a full refund may not apply.

If a payment fails, we’ll retry and email you. If it still can’t be collected we’ll move your account to read-only so you keep access to what you’ve written; nothing is deleted without notice.

Coaching Cloud doesn’t apply usage quotas today — the subscription covers normal use of the service for a working practice. We reserve the right to introduce reasonable usage limits in future (for example, caps on the number of sessions, prep briefs, or AI requests per billing period). If we do, we’ll give you reasonable notice before any limits apply to your account, and we’ll be open to discussing your circumstances if a limit would affect how you work.

You agree not to use Coaching Cloud to:

• paste content you don’t have the right to process (including client notes taken without the client’s knowledge or consent where consent is required);
• attempt to reverse-engineer, probe or disrupt the service;
• use the service in a way that breaks any applicable law, or that breaches your own professional obligations (for example the ICF Code of Ethics, or any contractual confidentiality duty you owe your clients or their sponsors);
• pass the output off as a human coach’s work to a client — it’s a tool for your thinking;
• generate content that is unlawful, defamatory, harassing, or that otherwise violates the rights of others.

If we have good reason to believe your use breaches these terms, we may suspend or close your account. We’ll tell you why, unless doing so would itself be unlawful.

You own what you put into Coaching Cloud — your client records, your session notes, the transcripts you upload, the edits you make to extractions and briefs. You’re responsible for having the right to put them in.

You grant us a limited licence to host, process, display back to you, and send to our sub-processors (see the Privacy Policy) whatever is needed to operate the service on your behalf. That’s the whole point of the licence — to give the service something to work with. We do not use your content to train any AI model, ours or anyone else’s, and we don’t share it for marketing.

You can export everything or delete everything, at any time, from Settings.

Coaching Cloud’s outputs are generated by large language models (Claude, from Anthropic). They are probabilistic and can be wrong, incomplete, or subtly miscalibrated. Review every extraction and every prep brief with your own coach judgement before acting on it. The outputs are a thinking aid for you, not a substitute for your clinical, professional, or ethical judgement.

The outputs do not constitute medical, psychological, legal, financial, or regulatory advice — to you or to anyone you coach.

Professional bodies (ICF, AC, EMCC) increasingly require coaches to disclose AI use to their clients. We’re transparent about which models we use, what gets sent to them, and what we promise never happens with your data. See How Coaching Cloud uses AI in the Privacy Policy — written so you can cite or link to it directly from your own client agreements.

Coaching Cloud stores records of your clients because that’s what makes the product useful. You remain responsible for your relationship with your clients — including telling them, where required, that you use a tool like this, and handling any consent, confidentiality, and data protection obligations you owe them. If you need a Data Processing Agreement with us to meet those obligations, see the Privacy Policy for how to request one.

We’ll make reasonable efforts to keep Coaching Cloud available and working. We don’t guarantee uninterrupted service — there will occasionally be maintenance, outages at our providers, or problems we haven’t foreseen. We don’t offer a formal SLA at this stage of the product.

If the service is materially unavailable for an extended period and you contact us, we’ll consider reasonable credit or refund on a case-by-case basis.

The Coaching Cloud software, brand, design, and the general form of the outputs (the structured shape of briefs and extractions) belong to us. You’re free to use outputs in your own practice — quote them, adapt them, export them. You may not re-publish Coaching Cloud itself, scrape it, or pass its structure off as your own product.

You can end this agreement at any time by cancelling your subscription and, if you want, deleting your account.

We may end it — or suspend your account — if you materially breach these terms, if payment fails and isn’t resolved, if we’re required to by law, or if we discontinue the product. If we discontinue the product, we’ll give you reasonable notice and a chance to export everything before any data is removed.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that can’t be limited under the law.

Subject to that, to the fullest extent permitted by law: we are not liable for indirect or consequential loss, loss of profits, loss of business, loss of goodwill, or loss or corruption of data beyond what’s reasonably foreseeable. Our total liability to you under or in connection with these terms, in any twelve-month period, will not exceed the subscription fees you paid us in the twelve months immediately before the event giving rise to the claim.

You remain responsible for keeping your own records and making your own backups — the export in Settings is how we help you do that.

We may update these terms — for example to reflect new features, changes in the law, or changes in how we work. If a change materially affects your rights, we’ll email you before it takes effect, and give you a reasonable chance to cancel if you don’t want to continue on the new terms. Smaller clarifications may be made without notice; the “last updated” date at the top of this page always reflects the most recent change.

These terms are governed by the laws of England and Wales. Disputes will be dealt with by the courts of England and Wales, except that if you’re a consumer based elsewhere in the UK or EU, you may also have the right to bring proceedings in your local courts under local consumer law. Nothing in these terms affects your rights as a consumer that can’t be waived by agreement.

Wisdom11 Ltd (trading as Coaching Cloud)
43 Berkeley Square, London W1J 5AP
Company number 7363602 · VAT GB997026774
privacy@coachingcloud.com